Apr 20, 2021 | Small Business
How to trust yourself (and show up for your business) Unedited Business If we were to go all Nigella and write out the ingredients list for a successful business “trust yourself” would be right at the top. No matter what your definition of a successful business is,...
Mar 9, 2021 | Copywriting
An Introduction to Brand Messaging | Building a Purposeful Business Copywriting When we go to start a new business, so many of us stumble into a trap. It’s a crowded place to be and one that I have no doubt many of you reading this are familiar with. That trap? It’s...
Feb 23, 2021 | Copywriting
A Simple Copywriting Formula For Your Small Business Copywriting Ever sat down to write something for your website, only to spend the first-hour typing, deleting, editing, doubting and then (finally) giving up? You need a copywriting formula. Unlike templates,...
Feb 9, 2021 | Copywriting
Finding a Purposeful Tone of Voice: How to Connect With Your Customers Copywriting Ever received a text message from a friend, only to feel like they’re acting “off” or being short with you? It’s happened to all of us. Why does it happen? It all comes down to tone of...
Feb 2, 2021 | Copywriting
What is copywriting? The difference between writing and copywriting Copywriting There’s writing, and then there’s copywriting. The same thing, write right? Umm, no. Not really. Often confused with content writing, most folks assume that copywriting is simply writing...
